I help businesses grow by creating a clear brand strategy and brand identity.
Mostly, working directly with business owners and CEOs, I also support their marketing teams to lead them get a clear vision and build a strong foundation for the brand.
If you feel like your business is struggling, it’s hard to find your brand identity and reach your audience, you are in the right place. As a brand strategist I help you bring your brand to life, give it the purpose, and clear goals. I create a brand strategy that is based on a solid understanding of your market niche, target audience and points of differentiation.
I map out your brand structure, define your underlying values, the pillars that support your brand, the brand essence, tone of voice, and the story that will best connect with your audience. I help to define your brand strategy creatively and effectively with the goals in mind.
I help developing a full branding document that you can share with your team to ensure a strong understanding of what you stand for and your goals, helping you better connect with your target audience.
Full brand strategy creation is a 4-6 weeks journey that helps you reap the benefits of your investment.
Analyzing your current brand name, how strong it is at delivering the message about what you do.
Re-naming can also be a solution for entering new markets.
Defining your business’s foundation, purpose, mission, and vision by answering 3 important questions - WHO, WHY, HOW to keep brand focused and make it stand out from competitors.
Studying your values and cultures to discover your brand personality.
Insights into your target audience and the market positioning to hook the customers and stand out from the competitors.
Creation of an engaging brand narrative (brand story) that welcomes your audience into your world and so you can share who you are, what you do, and why you do it.
Development of a cohesive messaging strategy to guide the content allowing you to know what to say and to create a recognizable brand “voice" for consistent communications across different platforms to resonate with your target audience.
Analysis of gaps to see where you are today, and compare actual performance with potential one.
Brand identity and visualization, by creating a Brandbook that includes the graphic identity of your business (new or upgraded logo, visuals, color palettes, mood-board, marketing materials, layouts, booklet templates, etc.)
Together with a professional graphic design team, we create all the necessary visuals to represent your business and let the brand strategy work.
Full cycle of brand creation for a 20+ year-history insurance company: development of brand strategy, naming, brand visual identity, with a light touch of spiritual / holistic approach, and executing the brand strategy implementation in 6 countries in Europe
Naming for insurance, Fintech and crypto projects, real estate development, IT and Data management & analytics companies
In most cases, the naming is a crucial part of the whole brand strategy process, especially when entering new markets
Brand identity creation for businesses of various industries: aviation, tourist attraction sites, attorneys, non-profit organisations, as well as the global startups
The visual projects are performed by my team of experienced creatives - DE/MILORO Graphic Design Studio.
How to start: Let's arrange a brief Zoom or MS Teams 1:1 call to discuss your current situation and business goals, and develop possible brand strategy buildout options for you